This Issue's Opinion First Impressions Do Count "You have exactly two seconds to make an impression, according to business writer Malcolm Gladwell's ground breaking book, Blink.And, you only get one shot at it." So writes Alyson B. Stanfield in the February, 2006 issue of Art Business News. This has always been the case, but the "2 Second Rule" has never been as important as it now, with so much data and information available, offline and online. You probably have done this yourself - visit a web page, find that it may be interesting, then bookmark it before switching to another site. Or, perhaps you took the time to look at an image, then bookmarked the page, or possible saved the image, without notating its source. We live in a society where instant gratification is somewhat the norm - and where, if your visitor isn't instantly interested in what you have to offer, you may never see that person again. Of course, this may only pertain to those who are not looking for any one specific item, or. conversely, are looking for a specific item but do not see any possible reference to or , although that information may be available but is not apparent. So, if you are and artist, the person looking at your art must find it interesting enough to look for more than the proverbial"2 seconds". Try this for yourself - look at art/photography magazine and web sites. See hoe many images grab your attention for as long as 2 seconds - you may be surprised at the result of this test. Joe Chernicoff, CPA Exec. Director Fakes, Frauds, and Fake Fakers Some counterfeiters try to enter the “soul and mind of the artist.” Some delight in the chemistry of baking paint and creating wormholes. Some start with real pictures and then “restore” them until they look as if they're by a different artist. From ancient vases to conceptual art—if someone made it, someone else has tried to bamboozle the world with a copy. By Milton Esterow Icilio Federico Joni, known as the prince of Sienese fakers, ca. 1909. He used cigar stumps to make glaze for gold. ARCHIVIO JONI I n Italy,” Salvatore Casillo, who founded the University of Salerno’s Museum of Fakes, recently commented, “if you’re a good enough counterfeiter, you eventually get your own show.” Casillo was right. Several good-enough counterfeiters have recently had their own shows. Icilio Federico Joni, who was known as the prince of Sienese fakers and specialized in Renaissance paintings until he died in 1946, got his own show last year. He was the star of “Authentic Fakes” at the Santa Maria della Scala museum in Siena, where he is considered something of a folk hero. Joni was so good that Old Master experts have called him one of the art world’s most spectacularly inventive forgers. From Art news Online A World Auction Record Price for a Photo - Richard Prince Untitled (Cowboy) 1989 - $1,248,000 This sale should quiet those critics who claim that photography is not art! See this story

What's New and Continuing Continuing Cholla the Artist: Saturday, April 1 at 2:00 pm Book Signing: Renee Chambers Chicken Soup for the Horse Lover's Soul II, BARNES & NOBLE, 5555 S. Virginia St. Reno, NV 89502 - (775) 826-8882 Renee Chambers, author of a short story in the newly released Chicken Soup for the Horse Lover's Soul II, appears at the store. Her short story, entitled A Work of Art, shares the amazing story of her Mustang/Quarter Horse Cholla, who paints beautiful watercolors. Chicken Soup for the Horse Lover's Soul II is printed internationally in many languages and appeals to all those who love animals and understand the joy they bring to their owners' lives. Cholla's paintings have even been displayed at art galleries and featured in publications such as Women & Horses Magazine and Blaze Magazine. Join us this afternoon and meet Renee Chambers, the loving horsewoman who helped Cholla develop his talents! Leigh Walker: The folk and contemporary artist's original paintings, collages, clay sculptures, and limited edition gicleé prints and sculpture reproductions are now on exhibit. Sculpture thumbnail preview links point to exhibit and sales pages. Her work has also been seen in a show in southern Florida. New Anita Klein, a long-time friend of cowboyartshow.com, has some new work, featuring her caricatures. Anita's work also encompasses poster art,as well as fine art. Here is one of her latest cowboy cartoons For general art interest, AbsoluteArts.com is a good source of information about artists, galleries, and exhibits. Your News in important to us! Send your local cowboy art news, rodeo schedules, personalities facts - all information we may be able to use here. Use this form.